What we are learning, published as we learn it.
Frameworks we run on live accounts, written up in full. No gated fluff, no “10 tips” listicles. If we publish a process, it is the one we use.
GEO vs SEO: A Clean Mental Model (And Why You Don't Pick One)
GEO optimises to be named inside a generated answer. SEO optimises for a position in a ranked list. Here is where they overlap, where they diverge, and how to run both.
Read →ON-PAGE · 9 minHow to Move Pages From Position 8-20 Into the Top 3
An eight-step process using page-level query data and internal linking. No new content, no backlinks. Movement typically appears in 7 to 21 days.
Read →TECHNICAL · 7 minShould You Block GPTBot? An Honest Cost-Benefit
Blocking AI crawlers protects your content from training and retrieval — and guarantees you are never cited. When that trade makes sense, and when it is self-harm.
Read →Also published on Medium and Substack — syndicated with canonical tags back here.
The AI Visibility Brief
What changed in AI search this week and what to do about it. Every Tuesday, free, with the AI Search Playbook PDF on signup.
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