Terms of Service

1. Services

We provide search and AI visibility services: Generative Engine Optimization, Answer Engine Optimization, LLM SEO, technical SEO, semantic content strategy, digital PR and measurement. The precise scope of any engagement is set out in the proposal or statement of work we agree with you, and that document takes precedence over this page wherever the two differ.

Anything not expressly listed in your scope is outside it. If you want something added, ask — we will either include it or quote it, and we will tell you which.

2. Term, fees and billing

Retainers run month to month unless your agreement states a fixed term. Fees are invoiced in advance of each period and are due on receipt unless we have agreed different terms in writing.

Consulting is billed at 30 USD per hour, in arrears, against logged time. Audits and other fixed-scope work are invoiced as set out in the proposal.

If an invoice is more than 14 days overdue we may pause delivery until it is settled. We will always tell you before we pause anything.

3. Changes, pauses and cancellation

Either of us may cancel a retainer with 30 days' written notice. Notice takes effect at the end of the current billing period, and we keep working normally through it.

You may pause an engagement rather than cancel it. Paused engagements are not billed. If a pause runs beyond six months, resuming may be at our current rates rather than the ones you originally agreed.

4. Refunds

Fees for a billing period that has already started are non-refundable, because work is delivered continuously across the period rather than at the end of it.

If we have not started work on a period you have paid for, tell us and we will refund it. We would rather return money than keep a client who does not want to be one.

5. Deliverables and ownership

Once an invoice is paid, you own the content, code, schema, documentation and reports we produce specifically for you, and you may use them however you wish.

We retain ownership of our own methods, frameworks, checklists, internal tooling and standard operating procedures. Your engagement grants you the benefit of these, not title to them.

Third-party editorial placements and citations are exactly that: editorial. The publisher controls them. We cannot guarantee any placement remains live indefinitely, and we do not control third-party platforms.

6. Results and what we do not guarantee

We do not guarantee rankings, traffic volumes, citation counts, revenue, or inclusion in any AI-generated answer. Nobody can, and anyone who does is either guessing or misleading you.

We do not control Google, Bing, OpenAI, Anthropic, Google DeepMind, Perplexity, Microsoft or any other platform, and none of them offer a submission or guarantee mechanism. Algorithms change without notice.

What we do commit to is method and reporting: the work described in your scope, executed to the standard in our documented procedures, measured honestly, and reported monthly whether the numbers are flattering or not.

Any figures we share from past client work describe those engagements. They are not a forecast for yours.

7. What we need from you

Engagements depend on access and responsiveness. We will typically need access to your website or CMS, Google Search Console, Google Analytics, Google Business Profile where relevant, and any SEO tooling you already pay for.

We also need decisions. Where a recommendation waits on your approval, the timeline moves with it. We will flag anything blocked rather than let it sit quietly.

You confirm that content and assets you supply are yours to use, and that you have the right to grant us the access you give us.

8. Reporting and acceptance

We report monthly on retained engagements. If something in a deliverable is wrong or outside scope, tell us within 14 days of delivery and we will correct it. After 14 days we treat it as accepted, which simply keeps revision cycles finite.

9. Billing disputes

If you disagree with an invoice, email us within 14 days and we will investigate before anything escalates. Please raise it with us before initiating a chargeback — almost every billing dispute we have seen was a misunderstanding that took one conversation to resolve.

10. Confidentiality

We treat your commercial data, analytics, strategy and internal information as confidential and do not share it outside our delivery team.

We may describe engagement outcomes anonymously — for example “a UK ecommerce retailer” — in case studies and marketing. We will not name you, show your logo, or publish identifiable data without your written permission. Tell us at any time that you would prefer we did not reference the work at all, and we will stop.

White-label engagements are covered by a separate NDA, and under those we never contact your client or identify ourselves to them.

11. Limitation of liability

To the extent permitted by law, our total liability arising from an engagement is limited to the fees you paid us in the three months before the claim.

Neither party is liable for indirect or consequential loss, including lost profits, lost revenue, lost data or loss of anticipated savings.

Nothing here limits liability for fraud, or for anything that cannot lawfully be limited.

12. Termination for cause

Either party may terminate immediately if the other materially breaches these terms and does not remedy it within 15 days of written notice. We may also terminate immediately for non-payment beyond 30 days, or if we are asked to do something we consider deceptive, unlawful, or in breach of a platform's guidelines.

On termination we hand over deliverables paid for to date, and revoke our own access to your systems.

13. General

These terms are governed by the laws of India, and the courts of India have jurisdiction, unless your agreement states otherwise.

We may update this page. Changes apply going forward, never retroactively, and material changes to an active engagement will be raised with you directly rather than quietly published.

If any provision is unenforceable, the rest still stands.

14. Contact

Questions about these terms, an invoice, or anything else: [email protected] or +91 78460 45690.