Home / Resources
Resources

The documents we actually work from.

Not lead-magnet filler. These are the playbooks and standard operating procedures our team executes against, published because a documented process is the proof that one exists.

Playbooks

Free downloads

The AI Search Playbook

How brands get visibility in ChatGPT, Perplexity and Gemini. Four pillars, the Tier-1 citation stack, the refresh loop and an honest results timeline.

Download PDF

The 21-Step Semantic SEO Playbook

Ranking by covering concept ecosystems instead of repeating keywords. Entity mapping, semantic briefs and content audits.

Download PDF

Position 8–20 to Top 3 SOP

The eight-step process for moving already-ranking pages using query data and internal linking. No backlinks needed.

Download PDF
Delivery library

39 documented SOPs

Every recurring task in our delivery has a written procedure. Consulting clients get the full library. It is also why our output does not vary by who is on the account.

Technical & setup

WordPress setup, robots.txt, XML sitemaps, 301 redirects, SEO-friendly URL migration, site speed, backup and restore.

On-page

On-page audits, optimisation with Rank Math, Yoast and SEOPress, URL audits, blog outlines, keyword research and mapping.

Off-page

Guest blogging campaigns, guestographics, resource-page outreach, backlink audits, competitor backlink and keyword reverse-engineering.

Measurement

GA4 setup via GTM, Search Console configuration, cross-domain tracking, internal traffic exclusion, automated query reports, dashboards.

Our stack

The tools every engagement runs on

No black boxes. You get access to the same dashboards we work from, and every claim in your report traces back to one of these sources.

GSC
Google Search ConsolePerformance data, indexing and Core Web Vitals straight from Google.
GA4
Google Analytics 4Attribution, conversions and the revenue side of organic.
BWT
Bing Webmaster ToolsIndexing and IndexNow. Bing is what feeds Microsoft Copilot.
A
AhrefsBacklinks, keyword difficulty and competitor SERP reads.
S
SemrushKeyword research, position tracking and competitive gap analysis.
SF
Screaming FrogFull technical crawls, redirect mapping and log-file analysis.
GPI
Google PageSpeed InsightsCore Web Vitals field and lab data on every audit.
SMV
Schema Markup ValidatorEvery JSON-LD block validated before it ships.
GRR
Google Rich Results TestConfirms structured data is actually eligible.
MTS
Merkle Technical SEO ToolsHreflang, robots.txt and structured-data testing.
GTM
Google Tag ManagerEvent tracking, conversion wiring and tag governance.
LS
Looker StudioClient dashboards blended across GSC, GA4 and rank data.
Credentials

Certified across the platforms that matter

Semrush CertifiedSEO Toolkit & Technical SEO
Microsoft Advertising CertifiedBing & Copilot ecosystem
Google Shopping CertifiedMerchant Center & product feeds
Google Analytics 4 CertifiedMeasurement & attribution
Next step

Want the SOP library for your in-house team?

Consulting engagements include the full 39-SOP library and a handover session at $30 per hour.