What is content strategy and production?
Conversion-first content strategy built on a defined ICP. We invert the traditional funnel and start with bottom-of-funnel commercial pages where revenue is closest, then build topical depth around them so authority compounds.
What this service covers
- Define the ICP with your sales and customer success teams
- Sequence the inverted funnel: commercial pages ship first
- Design pillar and cluster architecture with an internal link plan
- Write semantic briefs specifying entities, questions and gaps
- Produce founder-bylined authority content, not anonymous filler
Who it is for
Businesses that already have something worth promoting and need it found. If you are pre-launch with no product and no site, start with the consulting hour instead — a retainer would be premature and we will say so.
Surfaces
Where this makes you visible
FAQ
Questions we get asked
How much content do we actually need?
Fewer, deeper pieces beat volume in almost every category we work in. One comprehensive page that fully covers a concept ecosystem will outrank six thin articles targeting variations of the same term, and it gives AI systems a single authoritative source to cite rather than a diluted set.
Can we use AI to write it?
For research, briefs, outlines and first drafts, yes, and we do. For publishing unedited, no. Content with no expertise, no original data and no named author is exactly what both Google's helpful-content systems and AI retrieval discount. The differentiator is your evidence, not the drafting speed.
How long before we see results?
Traditional ranking improvements typically appear within 60 to 90 days, faster on pages already ranking between positions 8 and 20. AI citations follow a consistent curve: entity indexing at 30 to 45 days, first citations around day 60, consistent mentions by day 90, stable visibility at 4 to 6 months.
What does it cost?
Consulting is $30 per hour. Retainers are scoped after the audit, because quoting before diagnosis is guesswork. Run the free audit first and the priority usually becomes obvious.
Next step
See where you stand before you buy Content Strategy and Production.
Twelve AI eligibility checks against your live URL. No card, no call, about sixty seconds.